Ads Advantage: Digital Advertising by Intime Stone Age Media

Intime Stone Media, a new entrant in the Kenyan advertising market has partnered with Kenya Airports Parking Services to provide digital advertising services. KAPS, a payment service firm was established back in 1999, and provides parking, access control and revenue management systems. These services are crucial in busy malls parking fee collection, county revenue collection, and tools involves in parking and management. Their portfolio and clientele make them strategic partners, especially in advertising. Intime Stone Age Media have benefited tremendously from this partnership, providing digital adverts on parking machines.

The digital advertising company, which has recently entered the digital advertising foray in Kenya, is targeting to make a fortune on the numerous visitors who use KAPS’ parking machines to pay for their parking. Intime Stone Media is dedicated to re-imaging, transforming and building dynamic outdoor advertising network infrastructure in the region. They specialize in LED Screen advertising in specified locations, for both public and private customers. They enable use of Bluetooth WiFi on their digital advertising infrastructure.

Already, Intime Stone Media have quickly established themselves as a force in digital advertising, with West End Mall in Kisumu, Lavington Mall, Aga Khan Hospital, Galleria Mall, Prestige Plaza, Westside Mall in Nakuru all benefiting from their cutting edge advertising services. They have a LED screen lighting along Mombasa Road near Vitafoam which stands out along the road, and serves its purpose in creating brand visibility to motorists and pedestrians alike. Already, the outdoor advertising company has carried out successful advertising for Coca Cola and Beyond Zero campaign on its digital screens.

The company has its base at Spring Valley Business Park, and is headed by Mr. George Siangani, who is the Intime Group CEO. He stated, as established local daily that everything currently is being digitized, and the same could be applied to advertising big time. A product which is being launched can be screened live in real time through LED screens. The digital billboards and pay parking points in malls, hospitals and other high traffic areas have monitoring tools which enabled to record and show when an advert was run, viewers per specific advert and length of viewing. This vital information can be analyzed, dissected, shared and used by clients to create specific adverts, and establish more impactful social media interaction with the target audience.

Outdoor Digital Advertising is quickly taking over conventional advertising, in an increasing digital-oriented consumer market

Already, the market is looking ready for consumption of digital advertising, and Intime Stone Media are delving deeper into the market. In Mombasa, they have identified a raw market which they want to exploit. One of the key products they offer on the market is Bluetooth and Wi-Fi Marketing. According to their market analysis, digital advertising to personal 3G/4G, Wi-Fi and Bluetooth is one of the fastest growing marketing segment. Using the latest proximity marketing techniques, such marketing to this segment will provide business customers with the most efficient and cost-effective way to grow their sales , build their brands and reach their target audiences directly. More personalized and appealing messages can be created and passed to these audiences.  As such, they are looking to offer controlled WIFI services at the ferry channel at no charge in Mombasa at no charge. Adverts will be integrated into the same. This is a bold and smart move, and if successful, the project will propel them into another dimension to pioneer digital advertising on new frontiers.

In a nutshell, Intime Stone Age Media services are unique and timely for the Kenyan Market. The digital billboards, such as the one that features prominently on Mombasa Road allow advertisers reach out to mass audiences. The high resolution LED screens display live ads, maximizing on efficiency and budget of customers unlike the conventional billboards which are static. Digital advertising, as provided through the live ads and Bluetooth/ Wi-Fi, offer instant feedback. This enables analysis on the impact and effectiveness of the advert campaign. One can change their advertising message based on the virtual feedback received to get the best result desired. As such, clients take advantage of such a leverage to apply the most effective strategy for their products and services.

One Comment Add yours

  1. Gamers says:

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    Liked by 1 person

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